JD.com - Lord Mayor Show 2018, London

The Lord Mayor's Show dates back to 1215, when King John granted a charter allowing the citizens of London to elect their own mayor.

Over the centuries that journey became known as the Lord Mayor’s Show. It has been a mediaeval carnival, a renaissance spectacle and a military parade, and it is still the longest and most splendid civic procession in the world.

JD.com is China’s largest retailer and the world’s 3rd largest internet company by revenue and has been invited to join 60 other organisations to celebrate the Lord Mayor Elect Peter Estlin, who has selected a theme of ‘shaping tomorrow’s cities today’ and recognized JD.com as a global pioneer in the transformation of the retail experience. Branding for JD.com was really very interesting experience for our company MK-Expo.